Toyota Stretches The Truth

We have all seen the commercial of the Toyota Pick-up with the big trailer that goes up this ramp (teeter-totter) and then barreling down the other side stopping before it gets to the end of the ramp. Very impressive!

Seems the company that does the in-house competitive comparison training for General Motors has discovered a couple of secrets. Sandy Corp. wants you to know a couple things.

At the beginning of the ad an announcer states, "It's tough pushing 10,000 pounds up a steep grade". Toyota wants us to think that the trailer that the truck is towing weighs 10,000 pounds ... the reality is that the trailer weighs 5,000 lbs and the truck weighs 5,000 lbs (gross combination weight is 10,000). Is this misleading ... yes, an out and out lie ... no.

On the way down, the camera zooms in on the brakes as they lock up and stop the truck right before it hits the end of the ramp. If you look closely before the zoom, you can see that the trailer is equipped with trailer brakes ... the truck doesn't stop the trailer, the trailer stops itself. Misleading ... you bet

Guess Toyota decided that since it wanted to play with the big boys in the full-size truck market ... It would learn how to lie to the American Public. Must be taking notes from our politicians.

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