The British Rock Band, Radiohead has been the buzz of the music world lately. They are selling their new album, "In Rainbows" without a fixed sales price. Music lovers can simply go to their website and download the album. At check-out, instead of a price to download, it says, "it's up to you". The fans can choose how much they want to pay.
SIMPLY BRILLIANT!
Fans determine the price of music anyway ... if it is too expensive they won't buy it. Of course, about a third of the people that downloaded the album chose to pay nothing ... but it's not as if these deadbeats were going to buy the album anyway. What this experiment does is it gets people talking about the band and really pumps up concert numbers. It also brings in people who might not ever think about downloading a Radiohead album into the mix. These new listeners might just buy more albums and go to concerts. Okay ... confession time here, I am one of the new listeners. When I got to the check-out, I couldn't just put zero in the price ... so I paid $20.00 for the download. So, that is at least twenty bucks they wouldn't have gotten without this promotion. It will be interesting to see how this works out.
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